The visual identity of Back to Future (BTF), a creative lab, centers on aiding businesses in strategy and branding for a better future.

Setting itself apart as a unique, urban, and innovative agency with a distinctive approach, BTF’s visual identity reflects this uniqueness through vibrant colors, a distinct logo, and a dynamic website, embodying the concept of movement back and forth in time. In conjunction with the launch, I developed a corresponding event design called ‘Metamorphosis’.